Turn lost deals into
winning strategy.
Competitive intelligence for B2B SaaS.
Turn buyer interviews into GTM playbooks.
Start with a Win/Loss Sprint. Build from there.
What you get with the Win/Loss Sprint
A focused 4-6 week sprint that combines buyer interviews with sales data synthesis to surface insights you can act on—fast.
10 Original Buyer InterviewsStructured, third-party interviews that reveal what really tipped the deal.
Sales Call + CRM AnalysisA full quarter of deals reviewed for themes, objections, and friction points.
Competitive InsightsBuyer-language patterns and positioning gaps.
Decision Intelligence ReportClear themes + GTM implications.
Executive Debrief + RoadmapLive alignment session with prioritized next steps.
Airtable RepositoryTranscripts + tags, fully searchable and ready to grow with you.
You’ll walk away with clarity on what drives buyer decisions, alignment across GTM teams, and guidance on messaging, positioning, and enablement.
Get the full Win/Loss Sprint for 40% off during the early access period.
Pilot price: $6,000
Standard price: $10,000
Pilot spots are reserved for teams willing to provide feedback and a short testimonial.
Note: Interview incentives (~$200 per participant) are billed separately. Sprints include 10 interviews, so you can expect a passthrough expense of ~$2,000.
This sprint is ideal if:
You’ve lost good-fit deals and don’t know why.
Win rates are stagnant—or dipping.
Sales and marketing are out of sync.
You’re prepping for a GTM shift, new segment, or exec transition.
You’ve never done formal Win/Loss—or it’s been over a year.
Real conversations with real buyers.Original insight you can’t get from a dashboard.
How it works
Here’s how we get you from raw interviews to revenue-moving insight in just 4-6 weeks.
Step 1
Align & Target
→ We kick off with a short strategy session, clarify your goals, and align on which deals to target.
Step 2
Interview & Analyze
→ We conduct clean, unbiased interviews with buyers from recent wins and losses, then pair those insights with CRM/Gong analysis to surface patterns and friction.
Step 3
Deliver Insight
→ You get a Decision Intelligence Report that distills the key findings, GTM implications, and immediate opportunities—built for sales and marketing teams to use right away.
Step 4
Activate Learnings
→ Live debrief with GTM leaders to align on findings and priorities. Option to move into an Accelerator—Positioning & Messaging or Sales Enablement—to activate the strategy.
Ready to act with clarity?
Make your next GTM move with confidence.
FAQs
1. “We’re in [Industry X]—will this still work?”
Absolutely. The Win/Loss Sprint is industry-agnostic by design. Before any interviews happen, we run a kickoff to align on your market, ICP, and deal dynamics. You bring the domain expertise—we bring the structure, synthesis, and strategy.
2. “Does this work for B2C or product-led growth (PLG) models?”
This Sprint is best for B2B companies with high-consideration sales cycles. If your growth is primarily product-led or low-touch, buyer interviews may not surface the strategic patterns this Sprint is designed to deliver.
3. “Why does the Sprint take 4–6 weeks?”
Because scheduling buyers takes time—especially when they’ve moved on. We handle outreach, but real insight depends on real participation. We won’t rush what needs rigor.
4. “What’s the $2,000 passthrough for?”
That covers incentives for 10 buyer interviews—usually $200 each. It’s what helps us reach decision-makers who otherwise wouldn’t take the call. The full amount goes to participants—we don’t mark it up.
5. “How much time will this take from my team?”
Expect two 60–75 minute workshops (kickoff + debrief), plus light coordination on deal lists and outreach if needed. If we’re pulling call recordings or CRM data, we’ll need access—but we handle the heavy lift.
6. “What if we already have call recordings or Win/Loss notes?”
Great—you’re not starting from scratch. We’ll integrate those inputs, but the value is in the synthesis. This Sprint connects the dots, adds fresh insight, and delivers a clear narrative your team can align around.
7. “Do you use AI or large language models (LLMs) in this process?”
Yes—but only in controlled, strategic ways. We may use LLMs for synthesis, but never to generate conclusions or contact buyers. Your data is never used for model training, and we’ll align on protocols before anything starts.
8. “Can’t we just do this ourselves?”
You could—but buyers tend to be more candid with a neutral third party. This Sprint brings structure, objectivity, and strategic distance—so you get signal, not guesswork.
9. “Will you reach out to buyers directly?”
Yes—but only after we align on the accounts. Your team can warm the outreach if preferred, but we manage the process end-to-end, professionally and respectfully.
10. “What if buyers don’t respond?”
That’s always a risk. This Sprint works best for teams with a healthy volume of recent closed-won and lost deals. We include incentives to boost participation, and we’ll recalibrate if response rates are low.
11. “What happens after the Sprint?”
You’ll get a clear readout on what’s working, what’s breaking, and where to focus next. If you want help activating the insight, we offer a follow-on Sales Enablement Accelerator: updated talk tracks, competitive battlecards, and objection-handling content your team will actually use.
Questions? [email protected]